Although my main focus is hotels and properties, I’ve also partnered with food brands like Dunkin’ for full scale Social Media Management. Working with a fast paced brand like Dunkin’ strengthened my skills in storytelling, engagement and creative strategy which are core skills that translate perfectly to managing socials for hotels and properties.

DUNKIN'

In just one month, Instagram engagement rates increased by 71%. We also launched a new TikTok strategy that led to a 76% increase in views and a 30% rise in engagement. Additionally by listening to community feedback, Dunkin’ launched a new product that not only achieved over 1.5M organic reach on Facebook but also sold out in store within hours.

RESULTS

Dunkin’ serves delicious coffee and donuts across the UK, but their social media wasn’t connecting with a younger audience, especially Gen Z. The brand relied heavily on static graphics and wasn’t leveraging video or carousel content to engage followers.

THE PROBLEM

I took over Dunkin’s organic social media across Instagram, TikTok and Facebook, building bespoke strategies for each platform. I also hired and managed a team of three, including a content creator, photographer and virtual assistant, ensuring content was engaging and on brand. We focused on scroll stopping content that featured employees and highlighted products our community loved, all guided by data.

THE SOLUTION

Images captured by @cmcg.creative for Dunkin'

INSTAGRAM FEED

BEFORE

AFTER

Christopher Rodaway
Head of Marketing – DUNKIN’

"Working with Mandeep has been a game-changer for us. She truly understands our brand and our target market, which means everything she creates feels authentic and on point. Mandeep built a smart, organic social strategy that not only strengthened our presence but also delivered fantastic results. She’s proactive, insightful, and a genuine partner to work with – we couldn’t recommend her enough."